RSW Enhances Online Presence for West Texas Food Bank

Posted on August 11, 2015 by RSW

Working with RSW, the West Texas Food Bank (WTFB) recently launched a new website, wtxfoodbank.org. WTFB serves 19 counties covering 34,000 square miles in West Texas. The Food Bank is the largest collaborative non-profit agency in the Permian Basin, and distributes donated and purchased food to children, families, and seniors through a network of more than 75 partner agencies.

“We chose RSW based on their extensive experience in the non-profit sector,” said WTFB Development Director Tina Corbett. “Looking at the work they’ve done with North Texas Food Bank, and the results they’ve achieved, it was an easy decision to select them as a strategic partner.”

“Our objective was three-fold,” says Brad Wines, President of RSW. “First of all, we wanted to improve the user experience and make it easier for users to donate. Secondly, we wanted to tell their story and build awareness about hunger. Seventy-four percent of households in the WTFB area have incomes that fall at, or below, the federal poverty level. Lastly, we wanted to create a progressive design that would align with the Food Bank’s mission and values.”

The new website includes the following upgrades:

  • Improved structure and navigation, allowing users to find information easily and quickly.
  • Signature imagery, such as the home page photo of a child in front of the West Texas plains.
  • A robust new content management system, allowing the client to make real-time updates simply and cost-effectively.

The website’s enhancements reflect current best practices in user experience design, making the WTFB information and resources more accessible than ever before. In addition, the website is fully mobile-responsive, serving the growing number of users who access the website on a smaller screen, whether by smartphone or tablet.

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