UT Connect Identity

UT Connect is a new health plan option introduced as an alternative to the existing UT Select plan for University of Texas System employees. With a broad range of access to over 4,200 physicians, caregivers, and health care leaders throughout North Texas, including all UT Southwestern and Texas Health Resources hospitals, the plan gives employees and their families a cost-effective option for high-quality care that offers lower co-pays and a host of other family-friendly features.

RSW worked with Southwestern Health Resources to develop the launch identity and promotional launch materials for the plan. The rollout included an awareness campaign featuring environmental graphics, collateral materials, and an email newsletter featuring tips and updates to help give employees valuable information to help them choose the right plan for themselves and their families.