The Situation
When HP wanted to promote breast cancer awareness to its employees around the world, RSW was ready to help. RSW worked with Aon Hewitt to build a wellness campaign that not only engaged a global audience with busy schedules, but rallied this audience around a meaningful cause.
Six countries embraced a simple idea: If everyone at HP does just one thing to fight breast cancer, together we can save lives.
The Solution
One visit to a breast cancer event is an eye-opening experience. It’s a community of people inspiring one another to face down the enemy. RSW set out to instill that same hope and spirit in all HP employees.
Knowing that early detection can be the key to survival, RSW created the Power of Pink, a multi-tiered campaign that focused on informing, involving, and inspiring HP employees.
The key message to thousands of employees: If everyone at HP does one thing to fight breast cancer, together we can save lives. The U.S., U.K., Ireland, Sweden, Denmark, and Austria were targeted for the initial launch.
Employees were educated by a Power of Pink website and emails while environmental and promotional materials raised awareness and encouraged them to get involved. Stories, tributes, and creativity shared by HP employees sparked inspiration throughout the HP online community. Every country included in the program participated in Power of Pink Day, an international event intended to unify the HP family.
The Results
The response from HP employees was overwhelming. Thousands of employees participated by decorating their offices, walking in breast cancer events, paying tribute to loved ones in touching and inspiring ways, and everything in between.
HP continues to work with Aon Hewitt and RSW to expand the wellness campaign. In 2013, the program will inform, inspire, and involve HP employees and their families in 34 countries. This time, they will be asked to take up the fight against all cancers.
