Power of Prevention

Power of Prevention is a cancer awareness campaign at HP based around the idea that if everyone did just one small thing to fight cancer, the small changes can add up to make a big difference. Tips and advice encouraged employees to make moves to reduce their risks, get screenings, get involved in activities to build awareness, and inspire others to take part in the fight as well.

RSW created the original brand identity almost ten years ago, and for years has been offering ongoing support for HP’s Power of Prevention campaign. Finding new ways to adapt and incorporate Power of Prevention’s iconic one ribbon into engaging visuals that can inspire people to make a change is always a fun challenge.

After ten years, everyone doing “one thing to fight cancer” had truly added up. Each of those “one things” became part of a tapestry representing all the amazing stories of hope throughout the HP family.