Project Description

LOGOS AND BRAND IDENTITY

Overview

In addition to projecting a powerful presence in the marketplace, a strong logo and identity can help companies launch a new product or program, signify that a specific change has happened, command premium pricing, rally people to a cause, appeal or expand to a specific demographic, or to establish credibility for a new initiative.

Everything is a brand

In today’s world, everything is a brand—from the name of your company to product names, program names, promotional events, and even new corporate initiatives. Each has to look, feel, and sound like you and only you, and with the case of sub-brands, each has to align with the master brand while still having its own personality and stage presence.

From simple logotypes to more elaborate symbols or even illustrative brand icons, RSW has helped companies of all shapes and sizes brand themselves and their programs to help them shine in a world where everything is competing for attention.

BRAND IDENTITY
PROGRAM IDENTITY

Quality Cabinets

A leading manufacturer and distributor of high-end cabinetry.

CLIENT
Quality Cabinets

International Housekeeping Week

An organizational annual promotion celebrating the efforts and accomplishments of the hotel industry’s unsung heroes

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Hilton

Christian Alliance for Orphans

A faith-based organization devoted to the care of orphans worldwide

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Christian Alliance for Orphans

Declare!

An Email Compliance Program to get Team Members to archive their emails

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Hilton

Orphan Outreach

Non-profit, faith-based organization devoted to helping orphans and vulnerable children around the world

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Orphan Outreach

Children’s Hope Dinner

Annual fundraising event benefiting Orphan Outreach

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Orphan Outreach

Women for Orphans Worldwide

Non-profit women’s organization affiliated with Orphan Outreach to help orphans and vulnerable children around the world

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Women for Orphans Worldwide

North Texas Food Bank

Dallas-based non-profit organization devoted to feeding the hungry in 13 North Texas counties

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North Texas Food Bank

Rethink Hunger

North Texas Food Bank Capital Campaign promoting a healthier, smarter, stronger approach to fighting hunger

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North Texas Food Bank

The Hunger Center of North Texas

Research program for the North Texas Food Bank that provides tools and information to fight hunger more efficiently

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North Texas Food Bank

Stop Hunger. Build Hope.

North Texas Food Bank Capital Campaign

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North Texas Food Bank

Jan's Garden

Memorial mark honoring NTFB CEO Jan Pruitt and designed to be built as a metal sculpture for the new NTFB facility

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North Texas Food Bank

HP Houston Strong

Initiative to provide relief for the victims of Hurricane Harvey

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HP

H-E-B Because People Matter

Employer brand identity for a Texas-Based grocery chain

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H-E-B

H-E-B High Five

Email Recognition Program

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H-E-B

H-E-B Cares 4 You

Partner Wellness Program

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H-E-B

H-E-B Wellness

Internal wellness initiative

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H-E-B

Atlas

Enterprise application for AT&T employees

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AT&T Foundry

Capscient

An enterprise solutions technology firm

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Capscient

Futurecast

Webcast initiative to promote innovation

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AT&T Foundry

Recipe Wizard

Pepsico Culinary Innovation program

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Pepsico Foodservice

Zoë Italian

Italian restaurant in the DFW area

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Zoë Italian

Recognition Central

Online, one-stop recognition site for a Minnesota-based health care system

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North Memorial Health

Signature Card

Customized plastic card solutions

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Signature Card

Disney Healthy Pursuits

Wellness Rewards program for Disney employees

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Disney

Unleash Your Spirit

Total Rewards Program brand identity

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Beam Suntory

Give to Change

Employee giving campaign

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Baylor Scott & White Foundation

Leadership Women

Organization helping women become effective leaders in the global economy

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Leadership Women

Falkon Technologies

IT Solutions firm

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Falkon Technologies

Southwest Airlines Roundtrip Award

Rapid Rewards program award mark

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Southwest Airlines

Southwest Airlines Companion Pass

Rapid Rewards program benefit offering

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Southwest Airlines

Southwest Airlines Preferred Partners

Rapid Rewards program partners

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Southwest Airlines

UT Connect

Medical plan option for a Texas-based healthcare system

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Southwestern Health Resources

Saturday’s Heroes

Promotional, interactive event celebrating the College Football Experience

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National Football Foundation

rsw 25th Anniversary

Celebrating rsw 25th anniversary

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rsw

Ben

Benefits Enrollment Navigator tool to help employees choose their medical plans

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Disney

Staff Writer

Copywriter Steve Stafford, RSW co-founder

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Steve Stafford

HP Brain Candy

Social Learning program for HP employees

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HP

HP Power of Prevention

Employee wellness program focused on cancer prevention; Employees are each encouraged to “do one thing to fight cancer”. Small things add up.

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HP

Southwest Airlines Rapid Rewards
20th Anniversary

Rapid Rewards program mark

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Southwest Airlines

North Texas Food Bank
30th Anniversary

Anniversary mark

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North Texas Food Bank