Identity Package

Not particularly glamorous, but critical for every business, especially when correspondence with a high-end donor base needs to project competence, stability and professionalism. In Baylor Scott & White Dallas Foundation’s case, RSW’s objective was to standardize the business correspondence for the Baylor Scott & White Health System’s multiple Foundations across Texas. The identity system included business cards, an extensive stationery package, pocket folders, PowerPoint templates, and email templates, headers and signatures.