Designing the Edge Event Identity

Visualizing edge computing for a world of people who live and breathe it inside and out became our focus for AT&T Foundry’s Designing the Edge conference in Silicon Valley. The two-day event featured speakers and demonstrations on topics like “HD/3D Mapping for Vehicle Automation” and “Real-time IoT Analytics for Alert and Response,” all of which needed eye-catching graphics to draw in interested attendees.

In addition to the key art and environmental graphics, RSW also created the invitations, event programs and registration collateral, the event website, and wayfinding.