CDO Culture Night Launch Promotion: Día de Los Muertos

At the height of the pandemic, AT&T’s Chief Data Office saw an opportunity to strengthen AT&T’s internal culture through exposure to the unique cultures that are the fabric of AT&T’s international workforce. The first CDO Culture Night brought in their Mexico team to provide a virtual experience of Dia de los Muertos, the Day of the Dead.

RSW created an “AT&T-meets-Day-of-the-Dead” event identity to help launch CDO Culture Night and set the stage for future events. The experience included a brief history, costume tutorials, recipes, contests and prizes to be sent to attendees around the world.