Live Better

Aligning with Baylor Scott & White Health’s “Better” campaign that the company had rolled out the previous year, their 2020 benefits materials featured Baylor Scott & White Health employees and their families applying the organization’s external message to their own lives. “Live better” focused on happy, confident employees whose own experiences demonstrate how the wide range of benefit offerings at Baylor Scott & White can enrich and improve everyday life. Each piece of the campaign included lively photography, employee stories, and benefits testimonials.