RSW worked with H-E-B to develop, visualize and implement Because People Matter throughout their entire organization. First, a messaging strategy was developed to convey their people-centric philosophy to every employee at every level.
Next, an employer brand reinforced the brand promise at every step of a Partner’s career path: recruiting, onboarding, training and development, leadership communications, recognition, health and wellness, and more. A Partner Discount Card for groceries helped launch the brand while an e-mail based recognition program, called “H-E-B High Five,” reinforced it.
Communication guidelines helped H-E-B implement the brand at all levels while an online resource library provided their internal marketing teams with everything they’d need to ensure clarity and consistency across all touchpoints.
To date, the brand identity has been applied to everything from name badges to a breakroom recognition wall, Partner intranet, and even an online Partner social networking site. Its enthusiastic reception and ongoing success has even helped the brand find its way into multiple external communications and advertising efforts!