The first major hurdle to telling the AT&T Foundry story was identifying the core messages shared across all the different types of work the Foundry does. Through a combination of strategy sessions and research, RSW was able to help the AT&T Foundry define the messages that would serves as a common thread to create a cohesive brand story and provide a roadmap as we further developed the AT&T Foundry brand.
When the AT&T Foundry reached out to RSW, they were in the early stages of a brand refresh. RSW helped the AT&T Foundry further develop its brand identity and created a variety of branded assets and brand photography to be used in a variety of communications. Additionally, RSW helped the A&T Foundry update their branding at the physical locations and provided environmental graphics to create a common experience across all six locations.
Another primary objective was to convey the impact of the AT&T Foundry that was meaningful to both an internal and external audience. RSW worked with a variety of groups to uncover the powerful impact the AT&T Foundry was making as a result of the it’s projects. These stories were then developed into a video docuseries used to tell the AT&T Foundry story. RSW created a website for the AT&T Foundry that profiled these stories and provided more information about who the AT&T Foundry is and what they do.