2020 People Survey

The global pandemic upended a lot of marketing plans and caused a lot of scrambling to adjust visually and tonally to a new environment. There may be no industry that faced more of a challenge than healthcare.

Whereas Baylor Scott & White Health’s previous People Survey campaigns were fun, playful eyecatching reminders to provide feedback, 2020 reminded everyone in the organization that they’re the ones who make the company tick, and their feedback is imperative for the company’s well-being.