Today, eighty percent of marketers worldwide agree data is critical for their marketing efforts (see #6 below). All the more reason to put this list together. Here are a variety of recent marketing statistics to keep in mind as you navigate your marketing efforts to consumers, businesses, employees, [...]
Online professional development is about to undergo enormous changes thanks to our demand for mobile devices. By the end of 2015, Gartner projects that 320 million tablets will have been sold. For businesses trying to make learning more effective, this is good news: Employees love using their mobile [...]
An annual examination of what’s working and what can be improved is a great way to strengthen your internal communications and keep your workplace healthy. Check 1: How far are you taking your data? Are you thinking beyond your go-to methods for gathering data? An employee survey, for example, is gr [...]
There’s no shortage of opinions on Millennials, but let’s start with a fact: They will outnumber Baby Boomers in the workforce by 2015. You read that right. This generation, born between 1980 and 2000, will also make up 75% of employees by 2025. Because it’s clearly time for leaders to learn how to [...]
Many companies are drawn to the idea of giving back to the community. But cause-related activities don’t just benefit the needy. They are also good for your team. Here are three ways volunteering helps you build a great company. Volunteerism is Good for Your Employees. In his 2009 book Drive, author [...]
From time to time, it’s good to step back and reflect on where you are, what you’re doing, and where you’re headed. That’s also true for internal and external communications. Of course, most of us are lucky to find the time to keep up with our emails and inboxes. But taking stock of where you are do [...]
Looking for a way to measure the success of your internal communications? Where there’s a will, there’s a way. In this age of tightening budgets, every area of a company’s operations is held up to scrutiny and asked a single question: What return on investment are you providing? There are five impor [...]
Every company has an elevator speech. A few choice words that condense all your hard work into something that will hopefully pique someone's interest. In a lot of ways, it’s ground zero for corporate culture. Try to describe your company in 140 characters or less. What do you talk about? Your produc [...]