Founded in 1982, The North Texas Food Bank (NTFB) is one of the largest food banks in the country. It distributes donated, purchased, and prepared foods through a network of more than 200 Partner Agencies, and provides access to nearly 170,000 nutritious meals every day. In 2015, NTFB senior leaders [...]
In Marc Gobé’s book, “Emotional Branding: The New Paradigm for Connecting Brands to People,” he makes the case that every product or service which we promote in today’s environment will only succeed through emotional branding. Target audiences are too media-savvy for old-school marketing and it take [...]
Video as a marketing tool is bigger than ever. In fact, video ad revenue is expected to grow almost 20 percent through 2016. That’s more than any other medium except for mobile. With that in mind, here are three things to keep in mind as you create your next one-minute masterpiece. Work video into y [...]
A million words have been written about branding. We only need 14. Over the past two decades, companies across the U.S. have focused more and more of their time, energy, and budget on building their brand, both internally and externally. However, many of these companies find their efforts fall short [...]
We’ve heard it before: If your company’s external brand is working properly, then you don’t need to worry about internal branding. Your brand’s message is supposed to work hard enough for both your consumers and your employees. Right? Not quite. An external brand communicates your company’s promise [...]