The Business of Emotional Branding

In Marc Gobé’s book, “Emotional Branding: The New Paradigm for Connecting Brands to People,” he makes the case that every product or service which we promote in today’s environment will only succeed through emotional branding. Target audiences are too media-savvy for old-school marketing and it take [...]

2014-05-12T11:16:01-05:00May 12th, 2014|0 Comments

This is the Year of the Marketing Video

Video as a marketing tool is bigger than ever. In fact, video ad revenue is expected to grow almost 20 percent through 2016. That’s more than any other medium except for mobile. With that in mind, here are three things to keep in mind as you create your next one-minute masterpiece. Work video into y [...]

2015-01-13T17:04:45-06:00January 13th, 2015|0 Comments
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