Creativity Means Business: How It Drives Results

Posted on June 2, 2016 by RSW

If your company isn’t promoting a more creative culture, you may be lagging behind your competition. A study by Forrester Consulting for Adobe found that companies that foster creativity as a part of their cultures outperform their competition in both revenue growth and market share. The study surveyed senior managers from over 300 large global companies across a wide range of industries to get their insight on how creativity drives business. Below are some of the highlights from the findings.