Simplify and Unify

Healthcare systems are inherently complex. When Baylor Scott & White Health updated their branding, they needed an iconography system that would not only align with their new guidelines but be unique, direct, and bold enough to live on everything from hospital room walls to online health portals to billboards. The system helps simplify and unify the flood of everyday healthcare communications that can so often contribute to a brand’s fragmentation. There are currently over 120 icons in their brand library.